build your dream career

If learning from your peers, social media or podcasts isn't helping you reach your goals fast enough, or you're burnt out working CEO hours while  only earning an interns pay;
Even if you're already established but feel stuck and need support or guidance from someone who's booking gigs or earning the income you hope to have.

I'll show you the exact blueprint I've used and taught to countless beauty/fashion freelancers to stand out in their market and achieve their goals of working with celebrities, and beauty, fashion or ad campaigns in a fraction of the time.

It’s time to make your goals a reality…
Create the career you imagined when you started: the one that brings financial freedom, fulfillment and a life you love.

This is the roadmap I wish I had when I started.  I made mistakes that cost years of wasted dollars and time.  I learned from crew and clients and studied the world's top personal growth guru's (eventually working with them on set)  from Tony Robbins to Brendan Burchard, Jenna Kutcher, Marie Forleo, Trent Shelton and more. 

By 2001 I was teaching other ambitious and passionate artists my personal system for success. Since then my proven strategies have helped countless artists and stylists earn a living doing what they love.

You deserve to get off the struggle rollercoaster by harnessing all of your potential, skills and talent into the career you've always wanted.

You're in the right place.

real talk

You have the talent and passion.
All you need is the CEO mindset and strategies  to turn your dreams into reality.

No matter what program you choose they're all designed to help you create the career you dreamed about when you got into this industry.

Build a brand that sets your apart

Niche' marketing to attract dream clients

Create branded social content

Have a working portfolio that gets high level bookings

Increase your income (make more money)

And have the mindset and systems to create life and business you love. 

- let's make it happen

“I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.”

I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan. 

- rachel, photographer



A virtual half day 1 : 1 portfolio review and brand assessment that attracts your dream clients.

In this personalized session we clarify your niche' or signature style and formulate distinct messaging between your social media platforms, website and portfolio to attract your dream clients.

It includes a portfolio review, website and social media analysis plus a personalized rinse and repeat action plan so you can consistently keep you online presence strong.

sign me up


Want to stop guessing about what portfolio or social media content will help get you jobs


This e- course prepares you with all the essentials for a makeup career in editorial, advertising, commercial, or runway work.


You're newer and want a step by step roadmap to work at your own pace - messy bun, pj's optional 

You’ll get in depth videos and workbooks to help you build your brand, market to your dream clients, create a portfolio that gets you noticed, learn set etiquette that keeps you in demand, how to approach social media building with intention and artistry techniques to fast track your success..


the industrie'

A monthly membership with the support, tools and resources you need to build or grow your makeup, hair or fashion styling career. 

 Learn everything from marketing, branding, social media, finances, personal growth and more for less than $1 a day. Every training includes resources like a Pdf workbook or videos and live lessons to help you to increase bookings and get higher rates doing what you love!
When you join you have access to all previous academy classes.



Want actionable, ongoing, monthly support and lessons to keep your business thriving!

It's true:

“we can transform your career in weeks or months - not years”

- diane aiello

"As a makeup artist the business side of things can get away from you when you're focused on the creative; contracts, invoicing, proper business communications. Diane educates you on the essentials needed to improve your career.  I am a stronger artist because of you Diane"


real results

TERESA'S transformation IN A YEAR

Teresa went from working at the mall to having a full time makeup career in one year”

"When I first started the program with Diane, I was working at the makeup counter. I’ve taken many makeup classes around the nation and none compare to the information I learned from her."  T
Within a year of working together Teresa started working backstage at NYFW and on editorials, commercials and movie work

andrea grew her business & increased bookings

Andrea increased her bookings by improving her client relationships and customer service protocols

" Diane taught me how to be a professional in the industry
I learned more than just makeup skills; I learned that listening to my clients and ensuring that their beauty goals are my number one priority".

- Andrea

linda created better business systems

“Linda expanded her business knowledge and up leveled her artistry skills”

- Linda

make it happen


I can't wait to help you level up your career.  Get in touch and we'll connect to help you have massive success

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love, success & lipgloss


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